What is Black Friday?

Black Friday is one of, if not the biggest sales event of the year! Originally a U.S. tradition, Black Friday has become a retail phenomenon in countless countries around the world, and Australia is no different. Whatever you’re shopping for, Black Friday (and Cyber Monday) is the time to do it.

When is Black Friday 2026?

This year, Black Friday falls on November 27. And of course, because one day of irresistible skincare and makeup deals just isn’t enough, Cyber Monday 2026 happens on November 30.

Cyber Weekend

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*Exclusions may apply. Cannot be used in conjunction with any other offer.
**Purchases made with a Gift Card are not eligible for points.

Smart Rewards members get these perks and more.

Unlock access now. It’s free to join.

Join Now

See All Benefits

*Exclusions may apply. Cannot be used in conjunction with any other offer.
**Purchases made with a Gift Card are not eligible for points.

We can’t tell you just yet, but we promise you won’t be disappointed! In past years, we’ve celebrated Cyber Weekend with massive discounts and free goodies including some of our best-selling skincare and makeup products (think Moisture Surge™ 100H Auto-Replenishing Hydrator, Take the Day Off Cleansing Balm and Almost Lipstick in Black Honey, Pink Honey and Nude Honey).

Keen to discover what our 2026 Black Friday beauty deals will be? Sign up for our newsletter and be the first to know!

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